flow

Alternative music playlists on the radio: Flow experience and appraisal during the reception of music radio programs

It is of fundamental importance for radio broadcasting companies that their listeners do not turn off the radio or switch to another station. Audiences continue listening if they like the program – especially the music. This positive appraisal can be …

“… And Please Visit Our Facebook Page, Too!” How Radio Presenter Personalities Influence Listeners’ Interactions With Radio Stations

Radio personalities or presenters are important to music radio stations, as their individual personalities influence if, how, and to what extent listeners want to interact with radio stations and presenters during programs. Both parasocial …